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Avery Dennison announces the promotion of Hassan H. Rmaile to vice president and general manager of Avery Dennison Label and Graphic Materials Europe, the Middle East and North Africa, as of May 1. He will be replacing Jeroen Diderich, who has relocated to the United States to take the role of VP/GM, LGM North America.

In his previous roles, Hassan delivered a strong long-term vision for our graphics and reflectives business globally, and also contributed to a strong track record in pioneering R&D across the group. His ability to identify new, disruptive applications complements a capacity for growing the performance and cost-attractiveness of our business. The experience that he brings to his new role, and the ambition and expertise of our teams, will help us to further develop our position as global leader in the labels and graphics industry. Hassan’s contribution will play a key role in meeting our customer needs on all fronts – providing advanced materials, design, aesthetics, and technologies, while also promoting enhanced sustainability and a first-class customer experience.

Hassan has been part of the Avery Dennison management team since March 2016. He was previously vice president and general manager for Global Graphics and Reflectives Solutions and before that Global VP R&D, Innovation & Corporate Venturing. He will be moving back to the Netherlands to take up his new role.

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